I’m rooting for Amazon. Here’s why.

I’ve always been, and will always be, an Apple fanboy. But, today’s announcement of the Kindle Touch and Fire have gotten me excited.

I’ve thought for a while now that Amazon, not Samsung, HTC, RIM, Palm, etc. was the only company that had a chance against Apple in the tablet arena. Why? The ecosystem of streaming services and cloud technology Amazon runs plus the millions of credit card numbers they hold.

I’ve been considering selling my iPad — I find I use it as purely a reading/consumption device, an expensive one at that. And now, the Fire, only $200, seems like quite a deal.